In part 1 of my adult marketing guide I covered the reasons that a person may want to avoid entering this business. It’s a good way to see if you are up to getting involved in this since doing it half-heartedly won’t cut it. This is a business like any other and if you aren’t devoted you won’t get very far at all (like any other business).
So you decided you are ready to move forward. The fear, cost and moral dilemmas don’t bother you. Right, let’s get to it.
There are 2 main web properties that you will utilize if you are serious about making a business out of this industry.
Web 2.0s, or free sites (Blogger, Tumblr, Facebook, Twitter, etc.), are nice as they are free and can help you promote your biz via social media. Some people rely on these free platforms as their main site. This is foolish as you don’t really “own” the site. A Facebook page belongs to Facebook. A Tumblr blog belongs to Tumblr. This means that they don’t belong to you and you are at the risk of losing “your” site any day especially if you are dealing with adult content. You can use these to promote your main site but you should really have a main site that you own.
This is what I mean by “main site.” I mean a domain that you registered and a hosting account that you pay for. I don’t mean you have to know how to build a site. In fact, it’s a waste of time to code a site from scratch when there are a wide variety of wonderful CMS (content management system) platforms out there. WordPress is my preferred CMS. The blog you are reading this article on right now is a WordPress site. A CMS is easy to install as most hosting accounts have some sort of automatic deployment system that will setup your CMS at the push of a button.
There are also scripts that mimic popular platforms like pin sites (pinterest) and tube sites (pornhub, xhamster) but many times the good ones have a price so be prepared to spend a little if you want a quality clone script. There is all something called “white label” sites. White label sites are sites that are pre-made for you (with a little customizing on your part) and include everything you need, including the hosting. Of course, they come with a monthly fee typically so you might end up losing money rather making any since they don’t supply you with any traffic. That part is up to you. Personally, I don’t like them. It’s not hard to setup your own site for minimal costs and a white label site seems like something left for the lazy.
My advice is setup a self-hosted property and use web 2.0s to promote it. This way you are getting the best of both worlds without putting all your eggs in one basket and risk of losing your hardwork.
You have your web property online. What now?
Now you need content. Again, as discussed in part 1, you can create your own content, purchase it from a 3rd party, or rehash the smut that’s out there already.
Got a girl? A willing model? Here’s the important part: You will need to get documentation with proof of age (over 18 in the US) for your model and a custodian of records to maintain the records so that they will be available on request. The good news is you don’t have to hire an actual person to fill the custodian of records position. You just have to follow the laws that surround it by keeping proof of all your models’ age on file and ready to be presented if requested by the attorney general.
Now it’s just a matter of spending money on the models which can add up quite fast.
Another option is partnerships. Sometimes an adult business will have a model(s) on hand that all serve as a partner to the business. Instead of receiving payment for their work they get a cut of the profits. Essentially, they work off commision. These situations are rare and are usually the result of established relationships between the model(s) and the producer. For example, couples may go into business together and form a partnership like this.
The option for creating content from scratch is best left to those who are established in the business from other ventures or, those who have a large budget to work with.
Not quite as expensive as creating it yourself but still you will be spending money. There are plenty of wholesalers out there that will sell you legal porn for the purpose of reselling. Adult Wholesale Distributors specialize is wholesale supply for adult entertainment business owners. They are just one of many but again, expect to spend a lot going this route. Best left to those who have a decent budget to work with.
The advantage of this is that not only can you resell your smut legally, you can also use it to promote your site. You own the content so use it how you want. Give out “free samples” to people on mailing lists. Create extensive porn portfolios on adult pin sites like sex.com. The possibilities are endless and since you will be holding on to professional content you have that name brand power. People are already searching for your content because the actresses/actors in it are established.
Whether you create your own or resell content you will want a 3rd party billing company to handle the transactions and I find CCBill to be the best. They have a great customer service team that will answer all your questions. I called them up a couple years ago looking to sell an adult product I had created and they walked me through all the steps.
What 90% of adult webmasters do. Rehashing content is the “art” of putting old ideas or material into a new form without significant change or improvement. So basically, you will scrape a lot of existing content out there (both pics and videos) and republish them on your own site. A great niche for this practice is review sites. RabbitReviews is a great example of this business model. The site has made a name for itself off OTHER people’s porn. They don’t create anything. They write reviews for porn sites. In other words, they offer new value to existing porn for porn viewers.
The obvious advantage of rehashing porn is that it is free. The obvious disadvantage is that it is stealing BUT if you can’t find a copyright claim on the content or nobody comes forward, you are fine. The sheer amount of porn available online is the advantage point. Who can keep track of all the smut out there? With new content going online daily from all over the world it’s like tapping into an oil well that never runs dry…and that means the money will never run out since you are working on 100% profit at this point.
As mentioned before, if you choose this route you will have to put up TONS and TONS of content as you are just a copy of a copy most likely. Diehard porn fans will know they have seen your content elsewhere already and will be turned off from you site. Occasionally you get visitors that think YOU are the first to bring this content online so when those visitors start adding up you can start making some money.
With the rehash approach to making money online you will find yourself in hot water with the porn producers’ lawyers if you try to sell this content directly since you don’t hold the copyright to it. This is where adult AFFILIATE marketing comes in to play.
While CCBill is used for those who want to sell smut directly to their visitors, affiliate programs are used for those that just want to use content to get visitors’ attention.
An adult affiliate program works like this: You put a link (text, image, etc.) on your site that contains a tracking code. When users click that link they are directed to a 3rd party website that sells adult entertainment products and services. If a purchase or action is made at this point, you get commision.
Adult affiliate programs are various. The main types are PPS (Pay Per Sale), CPA (Cost Per Action), PPI (Pay Per Install), And PPC (Pay Per Click). Here is a list of my preferred ones:
This company makes desktop strippers. It is a very unique product that has stood the test of time in an industry filled with fly-by-night companies. I have made thousands with them over the years and if you are serious about adult affiliate marketing they should be on your list of offers that you are promoting.
The king of MMO sex games. A great niche that is flexbible to various types of adult traffic. The rebills alone make these guys a great addition to any adult affiliate marketer’s list of offers.
The sex cam industy’s best kept secret. Again, like Thrixxx rebills are HUGE here. You will get a handful of regulars that constantly spend money on their favorite performer and then you will start seeing the money add up fast. It doesn’t take much with this affiliate program as I think I might have only 7 or 8 customers total at this point but they continue to make me hundreds in commision money each month. It’s all about the rebills, baby.
The king of adult CPA offers. If want to get into CPA marketing go with these guys. Plenty of good offers ranging from $3-5 an email submit WITHOUT a credit card needed. I especially like their geo targeting banner since my sites get traffic from all over the world none of it gets wasted. But, as with all CPA companies, if your leads don’t start equaling paying customers eventually, they will drop you.
The king of E-commerce. That includes adult products. If you want to sell the latest sex toys and pornographic reading material Amazon has a great affiliate program to use. The only problem with them is that they are pretty strict on how you market their products. You have to use their promotional content ONLY or risk getting banned from the program.
Again, the above affiliates are what I use to make money. Don’t feel limited to them. In fact, it’s probably best that you explore other affiliates out there since what works for me may not work for you.
One tip I will give you though: Porn affiliate programs that sell sex videos are only as good as the popular actress that is backing them. Porn is free. It has no real value to your general consumer anymore. Just look at all the tube sites that are out there. Companies like Brazzers and Vivid Entertainment are the ones that make the real money in this area AND setup free tube sites like Redtube, Pornhub, and Youporn to promote their stuff. I know what your thinking ” What’s that you say!?! The free tube sites are owned by the very companies looking to sell the content???” Yes, because their OLD content that isn’t worth a damn anymore except as promotional material to attract customers to their NEW content that is worth something. Make sense?
At this point you should have a basic blueprint for the foundation of your adult web property.
Up next in the 3rd and final part of this guide: Traffic.